What is Search Engine Optimization?
SEO is the process of getting website traffic from search engines. When someone searches for your product or service you want to be at the top of the search results. This way people will click to visit your website.
There are hundreds of factors that go into a website ranking well in search results. SEO is a mix of art and science in knowing which factors to focus on for any given website.
SEO with Digital Details
At Digital Details we take a custom approach to SEO and assess each website to see where the best return on investment is. We focus on those factors most likely to result in improved search rankings. Our approach involves improving your website, keyword research, deep customer analysis, measuring results and reporting.
- We audit each site across many on-site and off-site ranking factors
- Develop a strategy for improving these factors
- Execute market research to identify your ideal customer and customize SEO to attract these customers
- Perform keyword research and competitor analysis
- We produce content to attract your ideal customer and out rank the competition
- Understand customer acquisition costs and maximize ROI
- Perform lifetime customer value analysis to understand the best SEO strategy
- Deliver an SEO report showing rankings and website traffic from search engines
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