Local SEO for Doctors
For any medical practice to succeed in the digital world, local SEO is critical. Most patients aren’t traveling hundreds of miles to visit a doctor; instead, they’re keeping their physician search local.
To boost local SEO, doctors must optimize several things, including patient reviews, online business listings, online citations, primary keywords, and geo-targeted keywords.
When potential patients search for a doctor online, the top search results are almost always local physicians. Optimizing a medical website helps provide more information about a practice, which can dramatically increase click-through rates and appointments.
Local Search Marketing by Digital Details
Local search marketing is integrated with many other digital marketing activities. We take a comprehensive approach including:
- Using Pay-per-click ads patients are targeted by location and medical specialty
- Google My Business and other business listings are optimized
- Content creation includes location based keywords (e.g. allergy doctor in Seattle)
- Manage reviews and ratings (e.g. Yelp, Google, Facebook, etc.)
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