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local seo search marketing for doctors

Local SEO for Doctors

For any medical practice to succeed in the digital world, local SEO is critical. Most patients aren’t traveling hundreds of miles to visit a doctor; instead, they’re keeping their physician search local.

To boost local SEO, doctors must optimize several things, including patient reviews, online business listings, online citations, primary keywords, and geo-targeted keywords.

When potential patients search for a doctor online, the top search results are almost always local physicians. Optimizing a medical website helps provide more information about a practice, which can dramatically increase click-through rates and appointments.

Local Search Marketing by Digital Details

Local search marketing is integrated with many other digital marketing activities. We take a comprehensive approach including:

  • Using Pay-per-click ads patients are targeted by location and medical specialty
  • Google My Business and other business listings are optimized
  • Content creation includes location based keywords (e.g. allergy doctor in Seattle)
  • Manage reviews and ratings (e.g. Yelp, Google, Facebook, etc.)

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