Why is Online Reputation Management Important?
To ensure potential patients feel confident and secure in their decision to select a particular practice, doctors must pay close attention to their online reputations.
A doctor’s reputation is valuable – so valuable, in fact, that 85 percent of potential patients research online reviews before even setting foot inside a practitioner’s office.
If a practice lacks positive online reviews, chances are potential patients will opt to take their business elsewhere.
Reputation Management with Digital Details
Because reputation management requires a substantial time commitment, doctors often don’t address the problem. However, like it or not, doctors have an online reputation. We develop a custom reputation management strategy to protect your online reputation and bring in more patients.
Digital Details employs a two pronged approach to reputation management.
- We monitor and gather online reviews and ratings across many sites.
- We employ SEO techniques to push negative articles and reviews down in search results.
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Ratings and Reviews for Doctors
Patients search for testimonials and ratings on Google, RateMDs, Healthgrades, ZocDoc, Yelp, Doctor.com, WebMD, Facebook and numerous other online hubs. Reviews should be monitored for accuracy to establish a positive and credible image.
Physicians may also need to solicit online feedback from current patients to bolster their online reputations.