Pay Per Click Advertising

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Facebook Ads

What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) advertising is a marketing channel that requires site owners to pay a nominal fee each time a user clicks one of their ads. Google Ads and Facebook Ads are the two main ad platforms and there are many others.

PPC advertising generates a substantial return on investment, but only when it’s implemented strategically.

Pay-Per-Click Advertising with Digital Details

Digital Details has the knowledge to write well informed ads with proper medical and life sciences terminology. Couple this with our deep pay-per-click advertising experience and you have a winning combination.

  1. We track and measure many variable to ensure profitability
  2. We work to optimize return on investment
  3. We tweak ad copy and adjust audience segmentation

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Google Ads

Successful Ad Campaigns

Designing a successful PPC campaign requires extensive SEO knowledge, keyword research, analytics familiarity and audience targeting knowledge. There’s a reason an entire career path has formed around PPC – it’s not easy for a non-expert to design and run a successful campaign.

A successful and profitable PPC campaign requires the expertise of a trained PPC specialist. If implemented incorrectly, PPC advertising can waste thousands of dollars in marketing costs every month.