Content Marketing

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What is Content Marketing?

Content marketing involves the creation of audience-specific content designed to promote a business by stimulating interest and engagement in its services or products. Content doesn’t only refer to the written word; it also includes images, diagrams and video. As part of an inbound marketing strategy, content marketing serves several purposes:

  • Drive traffic to your website
  • Educate your audience
  • Build audience loyalty
  • Improve search engine rankings
  • Provides something to share on social media

Content Marketing with Digital Details

Sharing informative, authoritative and relatable content via email, blog posts, newsletters and even social media is one of the easiest – and most effective – methods of garnering trust from potential patients.

Our content marketing process:

  1. Digital Details determines the best content for your business goals
  2. We publish the content according to a publication calendar
  3. Then we measure the impact of this content on achieving your business goals and report to you our progress

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content marketing for doctors builds trust

Content Brings in Customers

Because over 80 percent of internet users search for health-related information online, content marketing is a powerful method of directing eyes to your company website.

According to market research, search engine users are more likely to purchase products or services from a brand if they’ve established a trust relationship with that entity.

Fifty-five percent of consumers claim they’re more apt to spend when a brand provides them with custom content tailored to their needs.

content marketing roi

Cost Effective Way to Build Website Traffic

Once an article is published on a website it keeps attracting users performing Google searches month after month. Therefore, creating and publishing content often costs less than digital ads. And, because this inbound marketing tactic is relatively inexpensive, it can yield a substantial return on investment.